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Old School Media Relations: The way of the past or a lesson for the future?
With college graduates flooding a still challenging job market, I couldn’t help but reminisce about my early days as a fresh-faced, energetic PR coordinator for a large national agency based in...
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Top 10 Do’s & Don’ts: A PR Executive’s Crib Sheet
It’s easy to play up the adversarial relationship between “Hacks” and “Flacks,” but the truth of this perennial love/hate relationship is that that we really do need one other. Although the value of PR...
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